For trade businesses

Demonstrate your credibility. Stand out for the right reasons.

You don't need a folder full of documents to get started. Confirm who you are and who you trade as, and your Verification Record and certificate are published. Insurance, qualifications and registrations can be added whenever it suits — each one gives customers more verified information to feel confident about.

Get listed todayTakes minutes · No forms · Nothing published until you say so
A builder wearing the Approved Tradesman shield on his polo shirt, going through a clipboard with a homeowner on her doorstep
Members can wear the shield and hand customers a record they can check for themselves.

Two checks are enough to begin

Proof of who you are and proof of the business. That's it — you're on the platform and customers can find you.

Your certificate arrives straight away

Once your first checks clear, you get your Printable Verification Certificate and QR code for your van, quotes and website. They always point at your Live Verification Record.

Every verified check adds clarity

The more that is independently verified, the clearer the picture customers see. Nothing is compulsory, and a shorter record is never treated as a warning.

View Sample Verification Record

See the live interactive record customers use to verify a business.

View Sample Verification Record

View Sample Verification Certificate

See the printable certificate members receive after successful verification.

Verification is progressive

Start with what you already have

You do not need every verification on day one. Your record goes live with what has been checked so far, and grows stronger each time something new is verified.

  1. Start with what you have
  2. First items verified
  3. Record published
  4. Record strengthens over time
  • Begin with a single check

    Most businesses start with identity and business registration. Anything else can follow whenever you are ready.

  • Add paperwork at your own pace

    Insurance, qualifications and professional registrations can be added later. Nothing is lost and nothing expires while you wait.

  • Every item adds confidence

    Each verified item appears on your public record, so customers can see more of what has been independently checked.

All you need to get going

You almost certainly have these in your pocket or your glovebox already.

  • Proof of identity for the director, owner or partners
  • Business registration details, or your sole trader details
  • A verifiable phone number, email and trading address

Nice to add, never required

Add these next week, next month or next year. There's no deadline and no penalty for leaving them — each one simply adds another tick to your record.

  • Current public liability insurance schedule
  • Trade qualifications relevant to the services you offer
  • Professional registration, licence or membership certificates

How it works

There is no application form. If we already know about your business we import the details from trusted data sources; if not, you add it in a few minutes. We then build a verification plan around the services you actually offer, and you complete short checks in any order.

  1. 1.Find your business
  2. 2.Confirm the imported business record
  3. 3.Verify yourself as the applicant
  4. 4.Describe your business in your own words
  5. 5.Confirm your services
  6. 6.Receive your personal verification plan
  7. 7.Work through your Verification Centre at your own pace
  8. 8.Preview your public record
  9. 9.Verification Record Published
Begin verification

You can pause at any point — progress is saved and nothing is published until you are ready.

See how your record works at the moment you send a price to a customer.How your record helps when you send a quote

Not a review site and not a lead marketplace — here's how the models differ.How we differ

A free listing and an approved listing, shown side by side with the real record and certificate.Free listing vs approved listing

A dedicated page for roofing businesses looking to claim their listing and become verified.For roofing businesses

What you'll share with customers

Show proof of verification in seconds. Every scan links to your live Verification Record.

An Approved Tradesman verified business plaque on a workbench, listing the checks completed and a QR code that opens the live verification record

On your van

The rear of a signwritten van carrying the Approved Tradesman shield, the services offered and a scannable QR code

In your email signature

APPROVEDTRADESMANVERIFIED BUSINESS

Oakfield Home Services

Plumbing & Heating Specialists

  • 01234 567890
  • hello@example.com
  • www.example.com

On social media

APPROVEDTRADESMAN

We're verified.
You can check.

Scan to view our live Verification Record

  • Demonstrate credibility

    Show customers exactly what has been independently verified.

  • Easy to share

    Display on your van, website, emails and social media.

  • Always up to date

    The QR code always links to your live record.

  • Stand out professionally

    Give customers a clear, checkable reason to feel confident about you.

Use your record everywhere

Your QR code and record link are yours to use wherever customers meet your business. They always open the current record, not a picture of one.

On your quotes

Add the code or link beside your price so the customer can check you before they reply.

In your email signature

One line, on every message you already send.

On your website

Link straight to your live record rather than a static badge image.

On your van

A code someone can scan from the pavement while you're on a job.

On printed materials

Cards, letterheads, leaflets and job sheets — anywhere you already print your details.

Anywhere at all

It's your own code and link. Use it as often as you like, at no extra cost.

Digital assets are included

Your QR code, your record link and your digital certificate come with membership. You can download them as often as you need, and they never expire while your membership is active.

Printed materials, if you want them

Items such as qr stickers, van magnets, business cards, printed certificates are optional printed materials available separately from membership. We are still confirming suppliers and costs, so there is nothing to order yet — we will publish the details before anything can be bought.

Where the code matters most is the moment you send a price. How your record helps when you send a quote

Scan to verify

On your phone

Try it yourself

Scan this code with your phone camera. It opens an example verification record — exactly what a customer sees when they scan your shield, certificate or van.

Or open the example record

Why it's worth doing

When two quotes look the same, the one the customer can check wins the benefit of the doubt. That's the whole point.

Proof beats promises

Anyone can say they're insured. You can show a record an independent team has actually checked — and a QR code that proves it on the doorstep.

More ticks, more confidence

Every verified item is one more reason for a customer to choose you over someone who can't back it up. You choose how far you take it.

We keep it current for you

We watch the expiry dates and give you a nudge before anything lapses, so your record never quietly goes stale.

Worried you'll not qualify?

You can't fail. There's no pass mark, no minimum number of checks and no rejection for having less than someone else. Sole trader with no registration, no qualifications on paper and insurance you've been meaning to renew? You can still be listed today, with a record that says exactly where you're up to. Add the rest when it suits you.

Get listed today

We won't promise you a set number of leads or a percentage uplift — nobody honestly can. What we can promise is that customers see verified facts about you, and that being checkable is worth more than being loud.

What you won't be put through

What we won't ask you for

Plenty of good businesses assume they would be turned down before they even start. Here is what is never part of it.

  • No credit check

    We don't assess your personal creditworthiness. A CCJ or a rough patch does not decide whether you can be Approved.

  • No blanket DBS check

    A DBS check is not a requirement for everyone. It relates to criminal-record information and applies only to certain roles and circumstances.

  • No minimum trading history

    New businesses are welcome. Your record shows what has been checked so far, with the date each item was confirmed.

  • No pass mark, nothing to fail

    Not every trade needs the same qualifications or registrations, so you are only ever asked for what applies to the work you offer.

More on this in the frequently asked questions.

Next step

Start with what you already have

Search for your business (or add it manually), confirm the details we can already see, and share the paperwork you have to hand.

Find your business

Want the costs first? Pricing and membership

Verification confirms the checks completed at the time they were carried out. It is not a guarantee of workmanship, quality, price, availability or the outcome of any job, and Approved status is always earned through the checks — never bought. Verification Terms