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For trade businesses

How your Verification Record helps when you send a quote

A customer does not have to take your word for it. They can check your live record before they decide — and that is usually the moment a quote turns into a job.

An electrician in a navy polo with the Approved Tradesman shield, fitting a fuse box in a bright hallway

What actually happens

A roofing job is used here as an example. The same five moments apply to plumbing, electrical work, heating, joinery, groundwork, decorating — any trade where someone is choosing between quotes.

  1. 1. Your quote

    Priced, clear, sent as normal.

  2. 2. Your code alongside it

    One QR code or one link.

  3. 3. They open the record

    In their own time, on their phone.

  4. 4. They decide

    With checked information in front of them.

  1. 1. A customer needs work doing

    Say a homeowner needs a new roof. They ask two or three businesses to come and price it up. At this point they know very little about any of you.

  2. 2. You visit and send a clear quote

    You look at the job, explain what it needs, and send a straightforward quote with the price, the work included and how long it should take.

  3. 3. You include your record alongside it

    With the quote you add your Approved Tradesman QR code or a link to your live Verification Record. Nothing extra to write, and nothing to claim.

  4. 4. The customer opens the record

    They see what has been independently checked, which details are current, and when each item was last confirmed — in their own time, without asking you awkward questions.

  5. 5. They decide with more confidence

    The decision stays theirs. But they are deciding with checked information in front of them rather than a gut feeling about whoever answered the phone first.

A decorator in a navy polo with the Approved Tradesman shield, chatting with happy customers in their living room
The quote is only half of it. What the customer can check about you is the other half.

Why it helps you win the work

None of this is about selling harder. It is about giving the customer something solid to look at while they make their mind up.

  • You don't have to make promises you can't back up

    Instead of saying you're insured and qualified and hoping it lands, you point at a record someone else has checked. Quieter, and far more convincing.

  • The customer can check for themselves

    People trust what they find themselves more than what they're told. Handing them something to check works in your favour.

  • The same code works everywhere

    Quotes, email signatures, your website, the side of the van, business cards and printed leaflets. One code, one record, kept up to date in one place.

  • A live record beats a static badge

    A printed logo says something was true once. A live record shows the current position at the moment it is opened — including anything that has since lapsed or been added.

  • It matters most when quotes look alike

    When two prices are close, the business the customer can actually check usually gets the benefit of the doubt.

On the quote itself
In your email signature
On your website
On the van and printed work
A work van carrying the Approved Tradesman shield and QR code
The same code that goes on your quote is the one on the van, your cards and your email signature.
Scan to verify

On your phone

See what the customer sees

Scan this code with your phone camera, or tap through. It opens an example Verification Record — the same thing a customer opens when they scan the code on your quote.

Or open the example record

Being straight about what it is

Worth saying plainly, because customers ask and you should have a clear answer.

  • A record of checks, not a rating

    It is a record of checks, not a review score or a rating. Nobody is scoring your work or ranking you against anyone else.

  • Checked business information

    It shows checked information about your business — it is not a showcase of previous jobs.

  • No workmanship guarantee

    It does not guarantee workmanship and it does not do the customer's thinking for them. They still weigh up the quote, the conversation and everything else.

  • Insurance remains subject to its terms

    Where public liability insurance is shown as verified and in date, the customer can see that this item has been independently checked. Cover, exclusions and claims remain subject to the insurer's policy terms.

What each tick does and does not mean is explained in full on one page.Verification explained

Keep reading

Not listed yet? See how getting approved works.

Next step

Put your record on your next quote

Start with the paperwork you already have. Once your first checks clear you get a certificate and QR code you can add to quotes straight away.

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